Wilby is the brainchild of Jamie Bolton-Debbage & Lucy Housmann who originally formed the company as Wilby Clutch, anticipating to make a vegan fashion range specialising in clutch bags. These were to be animal free products that are certified for legitimacy as well as being eco sensitive and environmentally aware. Wilby uses organic and eco friendly materials when possible such as organic cotton and lining, recyclable cloth, eco friendly backing and cork leather. Wilby aims to be the UKs premier vegan and sustainable accessories brand. Business manager Jamie is passionate about the environment and was at the forefront of the World Land Trust tree planting campaign. Head Designer Lucy is motivated more by veganism and opposing cruelty to animals. Their Bailey black saddlebag won the Independent Handbag Designer Awards for the Best Green Handbag in 2017.