Magnethik was created by Fabienne Pomi, a vegan environmentalist who loves fashion, and especially bags! Having given up meat she decided to create bags to resolve the conflict inherent in using other products of the slaughterhouse, launching Magnetik in April 2016, Combining the beautiful with the good, she considers veganism and ecology to be the future, and caters to women who are modern, visionary and responsible consumers. Ethical (éthique in French) forms part of the name as it is an essential foundation of her brand. Her brand stands for respect for mankind, animals and the planet.